Unsubscribe & Preferences

Learn how EasyMails handles unsubscribe links, preference pages, and unsubscribe groups for compliance.

❓ How do unsubscribe links work in EasyMails? ✅ EasyMails allows you to create multiple unsubscribe groups. When building a template, you must select the group, and the {{unsubscribe}} will unsubscribe the recipient from that specific group when clicked.

❓ What’s the difference between unsubscribe and manage preferences links? ✅ The {{unsubscribe}} removes a user from one group directly. The {{manage-preferences}} opens a page where recipients can choose which email categories they'd like to stay subscribed to.

❓ Can I let users manage which emails they receive instead of unsubscribing from everything? ✅ Yes! Use the Manage Preferences link in your emails so recipients can stay subscribed to the content they find valuable and opt out of the rest.