Use Unsubscribe Groups to Stay Compliant and Organized

Group your email types and use unsubscribe links to keep communication relevant and fully compliant.

✅ Always select an appropriate unsubscribe group when creating a template. This ensures that recipients who opt out are removed from the correct communication category. ✅ Use the Manage Preferences link instead of a one-click unsubscribe when possible. It lets users stay subscribed to the content they care about while opting out of what they don’t. ✅ Group your email types smartly (e.g., “Product Updates,” “Promotions,” “Internal Alerts”) for better preference management and cleaner mailing lists.