> For the complete documentation index, see [llms.txt](https://help.easymails.app/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://help.easymails.app/features-overview/unsubscribe-and-manage-preferences-links.md).

# Unsubscribe & Manage Preferences Links

Add compliance-ready unsubscribe and manage preferences links using flexible unsubscribe groups.

### **How It Works**

* Create custom **unsubscribe groups** (e.g., Newsletters, Promotions, Transactional Emails).
* When building an email, you must **select an unsubscribe group** in the template settings.
* This group determines where the recipient is unsubscribed from when they click the unsubscribe link.
* You can also insert a **Manage Preferences** link so users can select which groups they want to stay subscribed to.

<br>

<figure><img src="https://1372272712-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F513DI8GR6kM803eeA6pq%2Fuploads%2FDOCfbsL3JO6dGaUcAeZK%2Fimage.png?alt=media&amp;token=7be35d03-35e6-4aa8-a417-876b8299d41f" alt=""><figcaption><p><strong>Manage Unsubscribe Groups Visually</strong><br>Customize communication categories like Newsletters, Promotions, and Transactional Emails to give recipients more control over what they receive.</p></figcaption></figure>

### **Steps to Use**

1. Go to **Unsubscribe Setting** in the EasyMails dashboard and create the necessary unsubscribe groups.
2. In the **Email Template Builder**, select the appropriate **Unsubscribe Group** for your email.
3. Insert:
   * `{{unsubscribe}}` – for one-click opt-out from the selected group.
   * `{{manage-preferences}}` – to let recipients choose which groups they want to stay subscribed to.
4. Save and send your email.

### **Why Use This Feature**

✔ Helps with compliance (e.g., GDPR, CAN-SPAM).\
✔ Reduces spam complaints.\
✔ Empowers recipients to choose what they receive.\
✔ Supports multiple unsubscribe options for different communication types.