> For the complete documentation index, see [llms.txt](https://help.easymails.app/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://help.easymails.app/how-to-use-easymails/using-unsubscribe-and-manage-preferences-links.md).

# Using Unsubscribe & Manage Preferences Links

Insert unsubscribe and preference links into templates and assign them to specific unsubscribe groups.

### **Steps to Use**

1. **Create Unsubscribe Groups:**
   * Go to **Unsubscribe Setting** in the EasyMails dashboard.
   * Click **Add Group** to create categories like "Newsletters", "Promotions", or "Transactional Emails".
   * Check **“Display this group on your unsubscribe preferences page”** if you want users to see this group on the preferences screen.
2. **Select an Unsubscribe Group in Your Template:**
   * Open the **Email Template Builder**.
   * At the top (or in the template settings), **select the Unsubscribe Group** for that specific email.
   * This ensures that when a user clicks on `{{unsubscribe}}`, they are unsubscribed from that selected group only.
3. **Insert Unsubscribe or Manage Preferences Links:**
   * Use the merge tag dropdown in the template editor to insert:
     * `{{unsubscribe}}` – A one-click unsubscribe from the selected group.
     * `{{manage-preferences}}` – Opens a page where recipients can choose which groups to remain subscribed to.
4. **Preview & Send:**

   * Preview the email to confirm the correct links and group are applied.
   * Save and send or automate as needed.

<figure><img src="https://1372272712-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F513DI8GR6kM803eeA6pq%2Fuploads%2Ff8bV5vgL53Ug5X05Amzb%2Fimage.png?alt=media&amp;token=d5ae85f0-d719-4796-9db3-0e86ee2df8ef" alt=""><figcaption><p>Easily create and manage multiple unsubscribe groups. You can choose which ones appear on the recipient's preferences page using the checkbox.</p></figcaption></figure>

**Pro Tip:**\
Always double-check the selected unsubscribe group when designing a campaign to ensure accurate tracking and proper list management.